For a great many voters, the side they will end up taking in the referendum will be a verdict on the kind of country we have become and how we got here. Voter stereotypes are often wrong. Forget Mondeo Man and Worcester Women: there was – is – nothing special about them. On most issues, […]

1) Poll Results Are Snapshots, Not Predictions Public opinion is seldom fixed. Views change. Good polls tell us what people think at the time they were interviewed. Someone reviewing polling results might make a prediction based on the data, but that is a personal judgement, not a poll finding. Suppose you know that a runner […]