Author profile

George Lakoff

George Lakoff is Professor of Cognitive Linguistics at the University of Berkeley and author of the best-selling book Don't think of an Elephant about political communication.

Understanding Trump’s Use Of Language

George Lakoff

Note: This is a follow-up to my previous piece. Please read that piece first. The Responsible Reporter’s Problem Responsible reporters in the media normally transcribe

The Secret Of Donald Trump’s Success

George Lakoff

Donald Trump is winning Republican presidential primaries at such a great rate that he seems likely to become the next Republican presidential nominee and perhaps