Social Europe

  • EU Forward Project
  • YouTube
  • Podcast
  • Books
  • Newsletter
  • Membership

How To Tackle Populism: Macron Vs Kurz

Michael Cottakis 19th February 2018

Michael Cottakis

Michael Cottakis

In the wake of the Brexit shock and the election of Donald Trump, commentators would be forgiven for fearing – perhaps even expecting – a collapse in 2017. On this, their fears were to prove unfounded. As is generally the case in ‘normal’ elections, the populists did not win. Instead, last year saw two distinct counter-populism strategies in action. Both were successful in defeating dangerous opponents. Yet, while one offers reason for optimism, the other involves considerable long-term risk.

Last year’s star electoral performers were Emmanuel Macron and Sebastian Kurz. The two leaders are often bundled together by the international media – seen as part of the same wave of youthful politicians sweeping the West. Both claim that they are tackling populism. However, beyond the obvious ideological differences, the strategies they use to address the populist threat display fundamental contrasts.

Adoption

Sebastian Kurz employed some skill in preventing the far-right Freedom Party from emerging first at the recent elections in Austria. But this political manoeuvring comes at a cost. His method for tackling populism is the adoption approach. The strategy attempts to borrow many of the populist’s arguments, rendering his/her political party toothless in an election. A centre-right party might adopt far-right anti-immigration discourse. The centre-left might engage in unrealistic rhetoric around social welfare and public spending. Sebastian Kurz is a canny exponent of the adoption approach.

The re-branding of his Austrian People’s Party forestalled a tougher stance on immigration, while he borrowed the far-right’s polemical rhetoric on EU ‘Zentralisierung’, or ‘centralisation’. By the end of the campaign, the dividing lines between the centre-right and far-right were sufficiently blurred for one to ask: which is the populist? The subsequent announcement of a coalition government involving the far right is a cause for great concern.

Counter vision

Emmanuel Macron used different tools. His counter-vision approach involved debunking the tenuous promises made by his populist adversary Marine Le Pen, while offering attractive alternative arguments. This is the harder of the two to pull off. It requires an individual of political skill and personal charisma with the courage to confront the populist head-on, without fear of disturbing the ideological balance of one’s party. In his presidential election campaign, Macron offered a text-book example of how to deploy the counter-vision. He directly attacked Le Pen and her anti-euro arguments – and skilfully exposed their paucity. In so doing, he provided a convincing defence of France’s role in the European Union, while appealing to French patriotism.

Of the two, the Macron approach offers greatest optimism. In directly confronting, rebuking, and debunking Le Pen he demonstrated that the empress wore no clothes. But he also presented a vision of a hopeful EU future – an EU that, with suitable reform, still offers the only salient means of magnifying France’s global influence, while protecting it from the worst aspects of globalisation.

On the other hand, the Kurz strategy is a dangerous one. When a figure – and party – of the so-called establishment adopts the policies and rhetorical devices of an extreme opponent, and where electoral considerations trump sound policy making, the outlook promises to be grim. The Kurz approach, if followed by others, will equate to a gentle ‘hollowing out’ of the European Project from within. Europe might be spared the Austrian Freedom Party, or indeed the Front National in power. But, if the Austrian and French centre-right adopt their policies anyway, what difference does it make?

For the time being, the adoption strategy seems more popular among Europe’s centrist parties than the counter-vision. Beyond Kurz, the best-known exemplar is the British Conservative Party, with Brexit the sorry outcome. In the Netherlands, Mark Rutte has demonstrated a clear rightward shift in his positioning on immigration, while Angela Merkel’s CDU/CSU has not been immune from the temptation to deploy the strategy.

But why adoption over the counter vision? The absence of a firm EU narrative, owned and felt by citizens, means that politicians find it difficult to ‘sell’ the EU to their constituents. Macron found success by appealing to France’s own special place at the EU’s core. But the Macron package could not easily be applied, for instance, to the Czech Republic, to Denmark, or indeed to Greece. An EU-wide counter vision is more necessary than ever in the long battle against nationalist populism – and one group will be central to its articulation.

The 89ers

The 89ers are young Europeans born around 1989 and the collapse of communism: citizens who have grown up with the benefits of EU membership, knowing only peace. As the future generation of European leaders, the 89ers hold a special responsibility to create, own and implement a fresh vision for the EU.

This must transcend national boundaries and speak to citizens of different regional and social backgrounds. The original aim of European integration was peace on the continent after centuries of bloody conflict. While it must not be taken for granted, this has largely been achieved.

A new vision and set of EU objectives must reflect features of international cooperation that today inspire and are of most value to Europeans. It must centre on extending the benefits of greater connectivity – digital, technological, mobility-related – to more Europeans. It must build on the theme of greater opportunity – where the EU makes more people more prosperous, keeping the best, while protecting citizens from the worst aspects of globalisation. It must also highlight the principle of solidarity – an EU demonstrating a social and humanitarian dimension, across member states and civil societies.

These principles should form the basis for a closer relationship between the institutions and EU citizens. Ultimately, they must find articulation in a new institutional design for the EU that establishes greater flexibility in some areas and deeper integration in others.

In 2018, this debate will be at its most fervent. The 89ers promise, as ever, to be at its vanguard.

This post originally appeared on the European Politics and Policy (LSE) blog.

Michael Cottakis

Michael Cottakis is a political scientist and Director of the 1989 Generation Initiative at the LSE.​

Harvard University Press Advertisement

Social Europe Ad - Promoting European social policies

We need your help.

Support Social Europe for less than €5 per month and help keep our content freely accessible to everyone. Your support empowers independent publishing and drives the conversations that matter. Thank you very much!

Social Europe Membership

Click here to become a member

Most Recent Articles

u4219834676d582029 038f 486a 8c2b fe32db91c9b0 2 Trump Can’t Kill the Boom: Why the US Economy Will Roar Despite HimNouriel Roubini
u42198346fb0de2b847 0 How the Billionaire Boom Is Fueling Inequality—and Threatening DemocracyFernanda Balata and Sebastian Mang
u421983441e313714135 0 Why Europe Needs Its Own AI InfrastructureDiane Coyle
u42198346ecb10de1ac 2 Europe Day with New DimensionsLászló Andor and Udo Bullmann
u421983467a362 1feb7ac124db 2 How Europe’s Political Parties Abandoned Openness—and Left Populism to Fill the VoidColin Crouch

Most Popular Articles

startupsgovernment e1744799195663 Governments Are Not StartupsMariana Mazzucato
u421986cbef 2549 4e0c b6c4 b5bb01362b52 0 American SuicideJoschka Fischer
u42198346769d6584 1580 41fe 8c7d 3b9398aa5ec5 1 Why Trump Keeps Winning: The Truth No One AdmitsBo Rothstein
u421983467 a350a084 b098 4970 9834 739dc11b73a5 1 America Is About to Become the Next BrexitJ Bradford DeLong
u4219834676ba1b3a2 b4e1 4c79 960b 6770c60533fa 1 The End of the ‘West’ and Europe’s FutureGuillaume Duval
u421983462e c2ec 4dd2 90a4 b9cfb6856465 1 The Transatlantic Alliance Is Dying—What Comes Next for Europe?Frank Hoffer
u421983467 2a24 4c75 9482 03c99ea44770 3 Trump’s Trade War Tears North America Apart – Could Canada and Mexico Turn to Europe?Malcolm Fairbrother
u4219834676e2a479 85e9 435a bf3f 59c90bfe6225 3 Why Good Business Leaders Tune Out the Trump Noise and Stay FocusedStefan Stern
u42198346 4ba7 b898 27a9d72779f7 1 Confronting the Pandemic’s Toxic Political LegacyJan-Werner Müller
u4219834676574c9 df78 4d38 939b 929d7aea0c20 2 The End of Progess? The Dire Consequences of Trump’s ReturnJoseph Stiglitz

Hans Böckler Stiftung Advertisement

WSI Report

WSI Minimum Wage Report 2025

The trend towards significant nominal minimum wage increases is continuing this year. In view of falling inflation rates, this translates into a sizeable increase in purchasing power for minimum wage earners in most European countries. The background to this is the implementation of the European Minimum Wage Directive, which has led to a reorientation of minimum wage policy in many countries and is thus boosting the dynamics of minimum wages. Most EU countries are now following the reference values for adequate minimum wages enshrined in the directive, which are 60% of the median wage or 50 % of the average wage. However, for Germany, a structural increase is still necessary to make progress towards an adequate minimum wage.

DOWNLOAD HERE

KU Leuven advertisement

The Politics of Unpaid Work

This new book published by Oxford University Press presents the findings of the multiannual ERC research project “Researching Precariousness Across the Paid/Unpaid Work Continuum”,
led by Valeria Pulignano (KU Leuven), which are very important for the prospects of a more equal Europe.

Unpaid labour is no longer limited to the home or volunteer work. It infiltrates paid jobs, eroding rights and deepening inequality. From freelancers’ extra hours to care workers’ unpaid duties, it sustains precarity and fuels inequity. This book exposes the hidden forces behind unpaid labour and calls for systemic change to confront this pressing issue.

DOWNLOAD HERE FOR FREE

ETUI advertisement

HESA Magazine Cover

What kind of impact is artificial intelligence (AI) having, or likely to have, on the way we work and the conditions we work under? Discover the latest issue of HesaMag, the ETUI’s health and safety magazine, which considers this question from many angles.

DOWNLOAD HERE

Eurofound advertisement

Ageing workforce
How are minimum wage levels changing in Europe?

In a new Eurofound Talks podcast episode, host Mary McCaughey speaks with Eurofound expert Carlos Vacas Soriano about recent changes to minimum wages in Europe and their implications.

Listeners can delve into the intricacies of Europe's minimum wage dynamics and the driving factors behind these shifts. The conversation also highlights the broader effects of minimum wage changes on income inequality and gender equality.

Listen to the episode for free. Also make sure to subscribe to Eurofound Talks so you don’t miss an episode!

LISTEN NOW

Foundation for European Progressive Studies Advertisement

Spring Issues

The Spring issue of The Progressive Post is out!


Since President Trump’s inauguration, the US – hitherto the cornerstone of Western security – is destabilising the world order it helped to build. The US security umbrella is apparently closing on Europe, Ukraine finds itself less and less protected, and the traditional defender of free trade is now shutting the door to foreign goods, sending stock markets on a rollercoaster. How will the European Union respond to this dramatic landscape change? .


Among this issue’s highlights, we discuss European defence strategies, assess how the US president's recent announcements will impact international trade and explore the risks  and opportunities that algorithms pose for workers.


READ THE MAGAZINE

Social Europe

Our Mission

Team

Article Submission

Advertisements

Membership

Social Europe Archives

Themes Archive

Politics Archive

Economy Archive

Society Archive

Ecology Archive

Miscellaneous

RSS Feed

Legal Disclosure

Privacy Policy

Copyright

Social Europe ISSN 2628-7641